Have you ever worked for a company that spent so much time, effort, and money on seeking “breakthrough” ideas that everyone was spent and couldn’t execute? Then, after a brief respite, they’re off to repeat the same cycle again. Ever seeking that holy grail while under the misguided notion that innovation is synonymous with creativity.
In THE OTHER SIDE OF INNOVATION by Vijay Govindarajan and Chris Trimble, you’ll learn that companies are what I call “genetically predisposed” to operate and not innovate. To get beyond that predisposition, companies must learn how to execute innovation as a process. That is what will lean them to success!
Ideas are only the beginning. In order to be successful, one must learn to cultivate those ideas into “something” that can be executed to the benefit of the company.
This book is a MUST READ for anyone in leadership! I rate this one 5/5!