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Why is it that some corporations seem to think that it is appropriate to brag about their “charitable giving?”  This self-serving action has always perplexed me and for some reason today, I felt compelled to write about it.

To me, actions speak louder than words. If you have to have a media blitz every time you fund a clean up, build a house, or collect food for the local food bank; then, that tells me you have some serious image problems to overcome.

In the Bible, Jesus warned us about being confident in our own righteousness (Luke 18:9) and He clearly let us know what the outcome will be. (Luke 18:14)

(9) To some who were confident of their own righteousness and looked down on everybody else, Jesus told this parable: (10) “Two men went up to the temple to pray, one a Pharisee and the other a tax collector. (11) The Pharisee stood up and prayed about himself: ‘God, I thank you that I am not like other men—robbers, evildoers, adulterers—or even like this tax collector. (12) I fast twice a week and give a tenth of all I get.’ (13) “But the tax collector stood at a distance. He would not even look up to heaven, but beat his breast and said, ‘God, have mercy on me, a sinner.’ (14) “I tell you that this man, rather than the other, went home justified before God. For everyone who exalts himself will be humbled, and he who humbles himself will be exalted.”

Why do you think corporations feel compelled to act in this manner? Do you think that it is appropriate?

Scripture taken from the HOLY BIBLE, NEW INTERNATIONAL VERSION®. Copyright © 1973, 1978, 1984 Biblica. Used by permission of Zondervan. All rights reserved. The “NIV” and “New International Version” trademarks are registered in the United States Patent and Trademark Office by Biblica. Use of either trademark requires the permission of Biblica.