The Genius Machine

[box] THE GENIUS MACHINE: The 11 Steps That Turn Raw Ideas Into Brilliance Gerald Sindell Published by New World Library ISBN: 9781577316503[/box]

Gerald Sindell, a former movie producer turned writer, explains in eleven exquisite steps how to turn your ideas into something tangible. The Genius Machine: The Eleven Steps That Turn Raw Ideas into Brilliance is a great book for every entrepreneur to read!

Some of his statements may seem trite and full of cliché. But, don’t put the book down! Keep reading!

It’s hard to teach creative thinking. So often our day-to-day prejudices get in the way. But to be successful, we need to learn to think creatively and not just in a problem solving manner.

The Greek philosopher Plato once said, “Necessity… the mother of invention.” Sindell writes that nearly all innovation begins with a “need.” We have to learn to discover that need and define the plan for achieving our goal.

Our creative thinking process must be tuned into making distinctions. What is it that we see or feel when in the discovery mode?

One of the most important points in this book to me was Sindell’s distinction between “seeing” and “looking”:

Seeing, as opposed to looking, is the beginning of thinking.

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